Clover Stornetta Farms Rebrands as Clover Sonoma
Article by Rachel LaFranchi
Published April 1, 2017
|Marcus Benedetti, president and CEO at Clover Sonoma. Photo Courtesy of Clover Sonoma.|
Known for their billboards up and down 101 featuring Clo the Cow, Clover Stornetta Farms has rebranded as Clover Sonoma.
Announced in early March, the company believes the refreshed Clover Sonoma name honors the company’s heritage of being from Sonoma County while looking ahead to Clover’s expanded product distribution to Southern California and beyond.
In addition to changing their name, Clover Sonoma has redesigned their packaging which has remained unchanged since the 80’s for conventional products.
Alongside their rebranding, Clover announced their new status as a Certified B Corporation. Being a B Corp Member means the company is using “business as a power to do good.” During the certification process, Clover Sonoma scored 97 points, significantly higher than the average of 55 and 80 needed to qualify.
“For more than 100 years, our brand has worked closely with family dairy farmers in Sonoma and Marin Counties to produce the best milk on the market, and now our Clover Sonoma name expresses this heritage while looking to the future,” said Marcus Benedetti, president and CEO at Clover Sonoma. “Our independence allows us to continue to provide the quality our customers have known for years, and our new status as a Certified B Corporation® continues our mission to produce quality dairy that cares for family farms, animals, the environment and our communities.”
In addition to recent changes, the company announced last September they would begin to make all their milk, including conventional, GMO-free. Over the course of the next two years, their milk products will become Non-GMO Project Verified, a seal of trusted third-party testing with the highest standards in the world for non-GMO avoidance. The first conventional non-GMO half gallon products were released March 8 with the full line of fluid milk products transitioned by 2019.
Clover Sonoma is a third-generation family owned and operated business and has pledged to remain independent and family owned. The company said this is a response to large corporations acquiring small brands in the natural and organic food industry.
Last year, Clover Sonoma celebrated 100 years of distributing milk in Sonoma County. The Petaluma Cooperative Creamery began distributing Clover brand dairy products in 1916 to stores and residential customers in Petaluma. When the creamery’s bottling and processing operations were destroyed in 1975, the co-op decided not to rebuild. The owners of Clover purchased the wholesale distribution business from the co-op in 1977.
In 1991, Clover Sonoma opened a state-of-the-art milk processing facility in Petaluma and has been committed to quality and animal welfare. The company decided against using rBST, a synthetic hormone which increases milk production in the early 90’s.
In the years since, Clover Sonoma began participating in the Clover Promise of Excellence program with high standards that promote sustainable agriculture and humane treatment of their cows. The company began producing certified organic milk in 1999 and became the first dairy in the U.S. to be American Humane Association certified in 2000.
Clover Sonoma is supplied milk by 29 family owned dairies in Sonoma and Marin Counties and two dairies in the San Joaquin Valley.
For more information visit cloversonoma.com.
Permission for use is granted, however, credit must be made to the author and Sonoma County Farm Bureau when reprinting this item.